In-depth interviews were performed with foldable smartphone users in India to understand the purchase journey among both, online and offline buyers. This Study focuses on the purchase experience of the ultra-premium segment, highlighting the supporting factors that led to the decision to adopt a comparatively new form factor.
Table of Contents:
- Research design
- Why Foldable phones are preferred?
- Use cases of foldable phone
- Design Preference
- Purchase Journey of Foldable Phone Users:
- Payment type
- Overall Experience
- Top challenges with foldable phones
- Future preference towards foldable phones
- Key Takeaway
Number of Pages: 13
Published Date: July 2023