XR 360
360 degree perspective on global VR and AR markets with tracking and forecast data and insights covering shipments. Data breakdowns by brand, model, device specifications, price; forecasts by key region with consumer/enterprise splits. Quarterly Insight reports providing context on key growth trends, pricing and competitive dynamics, and specifications analysis.

Complimentary Report
The Consumer IoT (CIoT) Tracker gives the Counterpoint perspective on a curated collection of recent news and other articles pertaining to the CIoT ecosystem, including Smartwatches, TWS, Tablet, Neckbands, Smart TVs, XR, and Other Smart Home Devices. It gives readers an idea of the current state of affairs in the sector and potential ramifications, helping connect the dots.
Reports
- Report
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- Oct 17, 2023
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Overview:
This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.
- Time period: Jan 2022 to Aug 2023 with monthly granularity
- By brand (450+) and models (6000+)
- By regions: NAM, LATAM, WE, EE, MEA, Asia
- Countries: USA, China, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Russia, Turkey, Japan, Brazil, Mexico, Nigeria, Pakistan, Saudi Arabia, Canada, South Korea, France, Germany, Italy, Spain, UK
- Specification and prices (30+)
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- Price bands
- Chipsets by OEMs
- Chipset by models
- Display Size
- Display Type
- NAND
- RAM
- Rear camera counts
- 22+ other specifications
Publication Date: October 2023
- Report
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- Oct 16, 2023
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Overview:
This report gives an overview of Indonesia’s mobile telecom detailing the growth YoY for 4 MNO such as Telkomsel, IOH, XL Axiata and Smartfren.
Table of Contents:
- Q2 2023 key takeaway
- Revenue trend Q2 2022 vs. Q2 2023
- Mobile data and Operators share QoQ trend
- ARPU by the operator
- Data traffic by the operator
- #BTS of 3G, 4G
- Fixed Mobile Convergence (FMC) service
- 5G BTS and 5G smartphone trend, QoQ
Number of Pages: 13 pages
Published Date: October 2023
- Report
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- Oct 16, 2023
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Overview:
In this comprehensive study, we delve into the intricate details of the semiconductor manufacturing industry, with a specific focus on foundry capacity, wafer pricing, and utilization rates for processes at 28nm and below. As the semiconductor landscape continues to evolve rapidly, understanding these critical metrics is paramount for making decisions in this dynamic market.
Table of Contents:
- Foundry Capacity by Linewidth Tracker (28nm and below)
- Foundry Wafer Price by Linewidth Tracker (28nm and below)
- Foundry Utilization Rate by Linewidth Tracker
- Global Foundry sales/market share tracker
- Contacts
Published Date: October 2023
Reports / September 27, 2023 / Karn Chauhan, Harmeet Singh Walia
This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 40+ XR brands and 100+ headset models by memory variants.
Reports / August 18, 2023 / Peter Richardson
This report analyses the Apple Vision Pro – both the product and Apple’s likely motivation for launching it. The report also provides three scenarios for AVP’s possible sales volume in its first few years.
Reports / July 4, 2023 / Harmeet Singh Walia, Karn Chauhan
This report covers the forecast of Extended Reality (XR: AR & VR Headsets) market by shipment and revenue for the period of 2016 to 2027. The report divides the market by top (nearly 25) brands, augmented and virtual reality device types and tethered and standalone form factors for each device type. The report also gives a flavour of the market based on geography and user type.
Analysts Insights
- Blogs
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- Oct 12, 2023
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- Flora Tang
- Data
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- Sep 27, 2023
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- Team Counterpoint
- Press releases
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- Jul 5, 2023
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- Team Counterpoint
- Blogs
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- Jun 5, 2023
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- Harmeet Singh Walia
- Press releases
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- Mar 15, 2023
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- Team Counterpoint
Our Opinion Leaders in Wearables

Neil Shah
Vice President

Peter Richardson
Vice President

Brady Wang
Associate Director

Karn Chauhan
Senior Analyst