360 degree perspective on global and regional smartwatch markets with tracking and forecast data and insights covering shipments. Data breakdowns by key regions and country, brand, model, watch type, wholesales/retail ASP, and device specifications; forecasts by brand, ASP and key regions. Monthly and quarterly Insight reports providing top level and granular context on key region and technology trends, competitive dynamics, launches and forecasts.
After steady and high YoY growth over the past four years, the smartwatch market has been showing some signs of slowing down since the late first half of 2022 due to macroeconomic and inflationary pressures. However, we still believe that there is enough room for more growth if market conditions become favorable.
Global smartwatch shipments increased 11% YoY in Q2 2023 after declining in both Q4 2022 and Q1 2023. India’s shipments soared by 70% YoY, serving as the primary driver for the global market’s rebound. China’s market also recorded a modest increase. Besides, a shift in the competitive landscape was evident as Huawei ascended to the second position in terms of global market share.
Global smartwatch shipments increased 11% YoY in Q2 2023, after declining in both Q4 2022 and Q1 2023. India’s shipments soared by 70% YoY, serving as the primary driver for the global market’s rebound. HLOS smartwatch shipments increased YoY after dropping for two consecutive quarters. Within this high-price and high-performance segment, Huawei more than doubled its share to 15%, up from 6% in the year-ago quarter.
The global smartwatch market increased by 11.1% YoY reaching 35 million of quarterly shipments. This is a turnaround in three quarters after experiencing a YoY decline in the previous two quarters. While Apple and Samsung saw YoY declines of 10% and 19% respectively, Huawei and India’s top two brands – Noise and Fire Boltt – recorded significant growth. By region, India led the overall global gains as it more than offset declines in North America, Europe and the rest of Asia.
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