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Insights Tag: Smartphones
Early Look iPhone Numbers Show Waning China vs Vibrant US
- iPhone 15 series first 17 days unit sales in China down 4.5% compared to iPhone 14
- Excluding the Plus, which was released three weeks late last year, sales declines exceeded 10%
- Early US numbers show opposite trend with robust demand across all models, especially Pro Max
Beijing, Hong Kong, London, New Delhi, Boston, Seoul – October 17, 2023
iPhone 15 series unit sales for the first 17 days of sales in China is underperforming last year’s iPhone 14, according to preliminary data from Counterpoint Research’s Smartphone 360 Weekly Smartphone Sales Tracker. The data is in contrast to early US numbers coming in which reflect robust demand across all models, especially the Pro Max.
“China’s headline numbers for the 15 series are in the red, and this is a reflection of the broader decline in consumer spending,” says Mengmeng Zhang. “But the shorter pre-holiday shopping period coupled with supply mismatches on the Pro Max (with consumers shying away from blue) could push some of the demand to calendar Q4.”
Early US numbers are in stark contrast to China, with the first 9 days of iPhone 15 sales showing double-digit increases in overall unit sales and healthy demand across Base, Pro and especially Pro Max models.
“The US is hot right now with back-to-back stellar weekends for the new iPhone. Overall reception of the 15 series has been very positive and we’re expecting a major upgrade cycle from iPhone 11 and 12 users,” says Jeff Fieldhack, Research Director for North America. “Of course, we’re talking about the first couple weeks of sales, but it’s a positive sign and takes a lot of sting off the China numbers.”
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the technology, media and telecom (TMT) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Counterpoint Research
press(at)counterpointresearch.com
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Global Smartphone Market Reaches its Lowest Q3 Levels in a Decade; Apple’s Share at 16%
- Global smartphone sell-through declined 8% YoY but grew 2% QoQ in Q3 2023.
- Samsung led the market but declined YoY to reach its lowest quarterly level in the last decade.
- A shorter period of iPhone 15 availability in Q3 led to a shift in demand to the next quarter.
- The top five brands’ cumulative share declined in Q3 as challengers’ share grew.
- HONOR, Huawei and Transsion Group were among the only top brands to record YoY growth
Global smartphone sell-through volumes fell 8% YoY in Q3 2023, the ninth consecutive quarter to record a decline, but grew 2% QoQ, according to the latest research from Counterpoint’s Market Pulse service. Volumes declined YoY largely due to slower than expected recovery in consumer demand. But the market’s QoQ growth, especially the positive performance in September despite one full week less of sales of the new iPhones, is likely a sign of positive news ahead.
Samsung continued to lead the global market, capturing a fifth of the total sales in Q3. The new generation of foldables received a mixed response, with the Flip 5 outselling its counterpart by nearly twice as much. However, Samsung’s A-series models remained market leaders in mid-price bands. Apple came in second with a 16% market share despite the limited availability of iPhone 15 series, which has been received well so far.
Xiaomi, OPPO and vivo rounded off the top five, with the three recording YoY declines. In Q3, all these brands worked towards strengthening their positions in key markets like China and India, while continuing to slow down expansionary efforts in overseas markets.
HONOR, Huawei and Transsion Group gained share and were among the only brands to record YoY growth in Q3. Huawei grew driven by the launch of the Mate 60 series in China, while HONOR’s growth was led by strong overseas performance. Transsion brands continued to expand while also benefiting from the recovery in the Middle East and Africa (MEA) market.
MEA was the only region to record YoY growth in Q3, owing to improvements in macroeconomic indicators. Most developed markets, like North America, Western Europe and South Korea, recorded steep declines. However, we expect most developed markets to grow in Q4 largely due to the delayed effect of the iPhone launch.
Following a strong September, we expect the momentum to continue till the year-end, beginning with the full impact of the iPhone 15 series along with the arrival of the festive season in India, followed by the 11.11 sales event in China and ending with the Christmas and end-of-year promotions across regions. In Q4 2023, we expect the market to halt its series of YoY declines.
However, the market is expected to decline for the full year of 2023, reaching its lowest level in the decade largely due to a shift in device replacement patterns, particularly in developed markets. Notably, the recovery of emerging markets before the global market and the growth of brands outside of the top five indicate the shifting dynamics and opportunities in the global smartphone market.
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Counterpoint Research
press(at)counterpointresearch.com
Software Announcements Take Center Stage at Google Pixel 8 Series Launch Event
- Google’s latest smartphones hop aboard the AI train with impressive new differentiating features like Best Take.
- Google announced seven years of OS updates and security patches, making it the market leader among major brands.
- The Pixel Watch 2 packs upgraded hardware and tighter integration with Fitbit.
On October 4, Google announced its latest smartphone lineup, the Google Pixel 8 and Pixel 8 Pro, along with the new Pixel Watch 2. While the devices featured modest hardware upgrades, the major announcements from the event centered around Google’s new AI features and its extended support for devices, both of which could have major ripple effects on the smartphone market. Here are some of the takeaways from the Google event:
- One of the biggest announcements of the event was Google’s new device support plan where it will offer seven years of OS updates, security patches, and AI feature drops. Previously, Google only offered them for three years. This is the longest duration of device support offered by a major smartphone OEM and will likely push competitors to offer even longer device support. This will be a huge benefit for the refurbished market, giving these devices an even longer life cycle on the software front. It could also be a huge opportunity for the US prepaid market where Apple has seen great success in 2023 through promotions on devices as old as the iPhone 11, which are still relevant due to their software support. Google could follow suit by offering older Pixel devices at a steep discount to prepaid consumers.
- Google’s latest suite of AI-powered features could be a major differentiator for its devices. Google announced new features such as Best Take, Magic Editor, Audio Eraser and Assistant with Bard, which allow users to get the best photo every time, delete unwanted background noise in audio recordings, and have an intelligent assistant that can summarize a user’s inbox, write them a grocery list, and respond intelligently to text messages. These features are significant innovations that will improve the user experience and potentially draw more consumers to Pixel devices. However, it should be noted that Google has made some of its AI features, such as Magic Eraser, available to Google One members regardless of OS, which could dampen its ability to draw users to Pixel devices. In fact, Google has already announced that Assistant with Bard will be available to iPhone users with Google One memberships later this year.
- Google announced that the Pixel 8 Pro will feature a temperature sensor that can be used to measure the temperature of baby feeding bottles, pans while cooking, and even body temperature, pending FDA approval. Is a thermometer app going to be the factor that convinces a Samsung Galaxy or iPhone user to leave their ecosystem and purchase a Pixel 8 Pro? Probably not. Is it a useful feature? Absolutely.
- The rest of the hardware upgrades on the Pixel 8 and Pixel 8 Pro are incremental. The new smartphones feature Google’s latest Tensor G3 chipset, which is even more efficient in running machine learning models on the devices. The upgraded camera systems are even better at taking low-light photos and videos, building on Google’s camera prowess. Google has also launched a 1TB version of the Pixel 8 Pro for power users. Peak display brightness has also been improved, with the Pixel 8 Pro reaching up to 2400 nits of brightness and the Pixel 8 reaching 2000 nits, which should improve the user experience on sunny days. Decent improvements but nothing revolutionary. The same can be said about the overall design of the Pixel 8 and Pixel 8 Pro – no major changes. Consumers may be disappointed in the $100 increase for both models over the Pixel 7 and 7 Pro due to the modest hardware upgrades, but the software upgrades more than justify the increase.
- The Pixel Watch 2 features some major hardware upgrades over the original Pixel Watch including Qualcomm’s Snapdragon W5 SoC, bringing improved performance and power efficiency that allows users to wear their device all day and all night on a single charge, even with the always-on display. Google also upgraded its heart rate sensor, which uses multiple LEDs over a wider area of a user’s wrist, producing a heart rate reading that is up to 40% more accurate.
- The Pixel Watch 2 comes with even more wellness and safety features. The Pixel Watch 2 is more tightly integrated with Fitbit, helping not only to improve the new smartwatch’s health-tracking algorithms but also to provide new features like Body Response, which can point to signs of stress based on heart rate, heart rate variability and skin temperature. It can even suggest remedies like guided breathing.
Additionally, the Pixel Watch 2 brings new safety features like Medical ID and Safety Check. Medical ID allows users to display medical info on their watch and share it with emergency responders during calls, helping convey vital information during emergencies. Safety Check lets users choose an activity and when they expect it to be done. Once the activity is complete and the user has not checked back in, the Pixel Watch 2 will automatically send the user’s location to their contacts on Google Maps, letting them know where their friend or loved one is.
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86% of Respondents Highlight Indian Festive Season Smartphone Buyers Going Online, Amazon Top Preference: Survey
- Of those planning to purchase a smartphone this festive season, 31% mention upgrading to the latest technology as the key reason for the purchase.
- 40% prefer to purchase smartphones online, whereas 46% are comfortable taking either of the two routes.
- Amazon is the top preferred online channel for 48% of those planning to make online purchases (86% of the total respondents).
- Samsung, Apple, Xiaomi and OnePlus are the most preferred brands this festive season.
- 42% of the respondents plan to purchase a premium smartphone (INR 30,000 or ~$360 and above).
- 5G, latest processor and RAM are the top specifications that the respondents will consider when making the purchase.
New Delhi, Buenos Aires, Denver, London, Hong Kong, Beijing, Seoul – October 5, 2023
Of Indian consumers planning to purchase a smartphone this festive season, 31% mention upgrading to the latest technology as the key reason for the purchase according to a survey conducted by Counterpoint Research.
For 18% of respondents, 5G is the top specification to consider, followed by the latest processor (14%) and RAM (9%). In terms of budget, 42% plan to purchase a premium smartphone (INR 30,000 or ~$360 and above). And with respect to channel preference, up to 86% could purchase via online, with Amazon as the top preferred platform.
Conducted in October among consumers in India planning to buy a smartphone this festive season, the survey covers topics like key reasons for making the purchase, brand preference, preferred price point, desired specifications and offers. Further, future preferences combined with the current smartphone purchase journey provide insights into consumers’ switching pattern or loyalty towards brands and purchase channels.
Key Takeaways from India Pre-festive Season Smartphone Consumer Survey
Commenting on the festive season smartphone demand, Senior Analyst Arushi Chawla said, “Many people time their purchases with the festive season keeping in mind the auspiciousness of the occasion and also the competitive offers during the period. With the smartphone becoming the most important electronic gadget, consumers are cautious about its quality and features. That is why they consult multiple sources before making the purchase while increasingly opting for premium smartphones.”
When asked about the top preferred smartphone brand, Samsung was at the top with 33%, followed by Apple (18%), Xiaomi (11%) and OnePlus (10%). In terms of purchase channel preference, 40% prefer to purchase smartphones online, whereas 46% are comfortable taking either of the two routes. Among these 86% of respondents considering the online route, Amazon is the top preferred online channel for 48%, followed by Flipkart with 41%. The top five reasons for people to prefer Amazon are attractive offers, availability of top brands, availability of latest devices, delivery speed and reliable delivery.
Commenting on smartphone purchase preferences, Research Director Tarun Pathak said, “Consumers want the latest technology not only to experience it but also to meet their increasing requirements. This is reflected in our survey where 5G emerged as the top specification desired by consumers. 5G will continue to push smartphone demand in the coming years. Its presence has now reached lower price bands (<INR 10,000 or ~$120). Further, it is interesting to see that 20% of the respondents prefer switching to online platforms from offline modes, with the top reason for 43% of this segment being the availability of the latest devices. During the festive season, the OEMs and platforms aim to attract buyers with competitive offers. We expect this festive season to be better than the last year.”
The survey also finds that 22% of the respondents consider cashbacks/rewards as their top preferred offer when making the smartphone purchase. This is followed by bank offers (21%) and no-cost EMI (16%). And when it comes to the most preferred no-cost EMI tenure, six months is preferred by one-third of the respondents.
Disclaimer
This survey was commissioned by Amazon India to understand people’s smartphone purchase preferences this festive season. Counterpoint Research conducted this survey in Tier 1, Tier 2 and Tier 3 cities to capture a sample size of more than 1,200 respondents. An online survey was performed to collect quantitative insights from those respondents in the 18-35 age group who plan to purchase a smartphone this festive season. We expect the results to have a statistical precision of +/- 4%.
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Counterpoint Research
press(at)counterpointresearch.com
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Q2 2023 Global Smartphone Sales, Top 10 Best Sellers
Top 10 best-selling smartphones by model sales (Q2 2023)
Top 10 List Consolidates Further to Just Apple and Samsung
Highlights:
- Apple’s top-10 smartphone share in Q2 2023 down slightly but remains at double digits
- iPhone base model (14 vs 13) sees YoY share growth across North America and Europe
- iPhone Pro model sees huge share gains in Asia and Europe
- Samsung’s A-series especially strong in Asia and LATAM; the two regions accounted for almost 60% of all top-10 A-series smartphone sales during Q2 2023
- North America and Western Europe weighted heavily for Samsung’s only ultra-premium top-10 entry, the Galaxy S23 Ultra; combined, those two regions accounted for almost two-thirds global Ultra unit sales
*Rankings based sell-through; smartphone shipment data can be found in our Smartphone 360 – Global Smartphone Shipment Tracker.
The global handset sales numbers are from:
Global Handset Model Sales Tracker – Q2 2023
This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.
The deliverable includes
• Time period: Q1 2022 to Q2 2023 with quarterly granularity
• By brands (450+) and models (6000+)
• By region: Global
• Specifications and prices (30+)
○ Price bands
○ Chipsets by OEMs
• By brands (450+) and models (6000+)
• By region: Global
• Specifications and prices (30+)
○ Price bands
○ Chipsets by OEMs
○ Chipset by models
○ Display Size and type
○ NAND
○ RAM
○ Rear camera counts
○ 22+ other specifications
Top 10 best-selling smartphones by model sales (Q2 2022)
Related Posts:
*Data on this page is updated every quarter
Related Posts
Top 5 Smartphone Models Share For 8 Countries
Best-Selling Smartphones in July 2023
Published date: October 04, 2023
This section shows the best-selling smartphone models in July 2023 for 8 countries. This is a section of our comprehensive database based on Counterpoint’s tracking of mobile handsets (smartphone and featurephone) sell-through volumes based on channel surveys and triangulation with other secondary sources across 50+ countries.
July 2023
Best-Selling Smartphones in USA in July 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 | 19% |
| 2 | Apple iPhone 14 Pro Max | 12% |
| 3 | Apple iPhone 14 Pro | 6% |
| 4 | Apple iPhone 13 | 6% |
| 5 | Samsung Galaxy A14 5G | 5% |
Best-Selling Smartphones in China in July 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 Pro Max | 4% |
| 2 | Apple iPhone 14 Pro | 4% |
| 3 | OPPO A58 | 3% |
| 4 | Apple iPhone 14 | 3% |
| 5 | vivo Y53t | 3% |
Best-Selling Smartphones in India in July 2023
| Rank | Models | Sales Share |
| 1 | realme C53 | 4% |
| 2 | Samsung Galaxy A14 5G | 3% |
| 3 | vivo Y16 | 3% |
| 4 | vivo T2x 5G | 3% |
| 5 | OnePlus Nord CE 3 Lite 5G | 3% |
Best-Selling Smartphones in Germany in July 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 Pro | 10% |
| 2 | Apple iPhone 14 | 9% |
| 3 | Samsung Galaxy S23 | 9% |
| 4 | Apple iPhone 14 Pro Max | 8% |
| 5 | Samsung Galaxy S23 Ultra | 5% |
Best-Selling Smartphones in UK in July 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 Pro Max | 18% |
| 2 | Apple iPhone 14 Pro | 15% |
| 3 | Samsung Galaxy A14 5G | 10% |
| 4 | Samsung Galaxy S23 Ultra | 10% |
| 5 | Apple iPhone 14 | 10% |
Best-Selling Smartphones in France in July 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 | 16% |
| 2 | Samsung Galaxy S23 | 9% |
| 3 | Apple iPhone 14 Pro | 8% |
| 4 | Apple iPhone 14 Pro Max | 5% |
| 5 | Samsung Galaxy S23 Plus | 5% |
Best-Selling Smartphones in South Korea in July 2023
Best-Selling Smartphones in South Korea in July 2023| Rank | Models | Sales Share |
| 1 | Samsung Galaxy S23 | 9% |
| 2 | Samsung Galaxy A34 | 8% |
| 3 | Samsung Galaxy S23 Ultra | 8% |
| 4 | Samsung Galaxy A24 | 8% |
| 5 | Apple iPhone 14 | 6% |
Best-Selling Smartphones in Japan in July 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 26% |
| 2 | Apple iPhone 14 | 9% |
| 3 | Apple iPhone SE 2022 | 7% |
| 4 | Google Pixel 7a | 5% |
| 5 | Google Pixel 6a | 5% |
The top 5 smartphone model share numbers are from:
Handset Sales by Model January 2022 – July 2023
This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments.
It covers 99% of the global handset market with specification analysis.
• Time period: Jan 2022 to Jul 2023 with monthly granularity
• By brands (450+) and models (6000+)
• By regions: NAM, LATAM, WE, EE, MEA, Asia
• Countries: USA, China, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Russia, Turkey, Japan, Brazil, Mexico, Nigeria, Pakistan, Saudi Arabia, Canada, South Korea, France, Germany, Italy, Spain, UK
• Specification and prices: Price bands, Chipsets by OEMs, Chipset by models, Display Size, Display Type, NAND, RAM, Rear camera counts and 22+ other specifications
This data represents the top 5 smartphone model share for eight countries for the specific month.
For detailed insights on the data, please reach out to us at info(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.
This section shows the best-selling smartphone models in April 2023 for 8 countries
April 2023
Best-Selling Smartphones in USA in April 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 | 14% |
| 2 | Apple iPhone 14 Pro Max | 9% |
| 3 | Apple iPhone 14 Pro | 7% |
| 4 | Samsung Galaxy A14 5G | 6% |
| 5 | Samsung Galaxy S23 Ultra | 6% |
Best-Selling Smartphones in China in April 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 Pro Max | 4% |
| 2 | Apple iPhone 14 | 4% |
| 3 | Apple iPhone 14 Pro | 4% |
| 4 | Apple iPhone 13 | 3% |
| 5 | OPPO A58 | 3% |
Best-Selling Smartphones in India in April 2023
| Rank | Models | Sales Share |
| 1 | OnePlus Nord CE 3 Lite | 4% |
| 2 | Samsung Galaxy A14 5G | 3% |
| 3 | Redmi 12C | 3% |
| 4 | realme C55 | 3% |
| 5 | Apple iPhone 13 | 3% |
Best-Selling Smartphones in Germany in April 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 Pro | 10% |
| 2 | Apple iPhone 14 | 9% |
| 3 | Samsung Galaxy S23 | 8% |
| 4 | Samsung Galaxy S23 Ultra | 8% |
| 5 | Apple iPhone 14 Pro Max | 8% |
Best-Selling Smartphones in UK in April 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 Pro Max | 19% |
| 2 | Apple iPhone 14 Pro | 13% |
| 3 | Apple iPhone 14 | 9% |
| 4 | Samsung Galaxy A14 5G | 9% |
| 5 | Samsung Galaxy A14 | 7% |
Best-Selling Smartphones in France in April 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 | 15% |
| 2 | Samsung Galaxy S23 | 9% |
| 3 | Apple iPhone 14 Pro | 7% |
| 4 | Samsung Galaxy S23 Plus | 6% |
| 5 | Apple iPhone 14 Pro Max | 5% |
Best-Selling Smartphones in South Korea in April 2023
| Rank | Models | Sales Share |
| 1 | Samsung Galaxy S23 | 12% |
| 2 | Samsung Galaxy S23 Ultra | 10% |
| 3 | Samsung Galaxy A34 | 8% |
| 4 | Apple iPhone 14 | 7% |
| 5 | Apple iPhone 14 Pro | 6% |
Best-Selling Smartphones in Japan in April 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 22% |
| 2 | Apple iPhone 14 | 12% |
| 3 | Apple iPhone SE 2022 | 8% |
| 4 | Apple iPhone 14 Pro | 7% |
| 5 | FCNT Arrows We | 5% |
This section shows the best-selling smartphone models in January 2023 for 8 countries
Jan 2023
Best-Selling Smartphones in USA in Jan 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 | 17% |
| 2 | Apple iPhone 14 Pro Max | 17% |
| 3 | Apple iPhone 14 Pro | 9% |
| 4 | Apple iPhone 14 Plus | 6% |
| 5 | Apple iPhone 13 | 4% |
Best-Selling Smartphones in China in Jan 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 | 5% |
| 2 | Apple iPhone 14 Pro Max | 4% |
| 3 | Apple iPhone 13 | 4% |
| 4 | Apple iPhone 14 Pro | 3% |
| 5 | OPPO Reno 9 | 3% |
Best-Selling Smartphones in India in Jan 2023
| Rank | Models | Sales Share |
| 1 | OnePlus Nord CE 2 Lite 5G | 4% |
| 2 | vivo Y02 | 3% |
| 3 | Apple iPhone 13 | 3% |
| 4 | Samsung Galaxy A03 Core | 2% |
| 5 | Samsung Galaxy A14 5G | 2% |
Best-Selling Smartphones in Germany in Jan 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 | 13% |
| 2 | Apple iPhone 14 Pro Max | 12% |
| 3 | Apple iPhone 14 Pro | 10% |
| 4 | Apple iPhone 13 | 7% |
| 5 | Apple iPhone 14 Plus | 7% |
Best-Selling Smartphones in UK in Jan 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 Pro Max | 24% |
| 2 | Apple iPhone 14 Pro | 16% |
| 3 | Apple iPhone 14 | 11% |
| 4 | Samsung Galaxy A13 | 7% |
| 5 | Samsung Galaxy A04s | 4% |
Best-Selling Smartphones in France in Jan 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 | 21% |
| 2 | Apple iPhone 14 Pro | 9% |
| 3 | Apple iPhone 14 Pro Max | 6% |
| 4 | Samsung Galaxy S22 5G | 5% |
| 5 | Apple iPhone 14 Plus | 4% |
Best-Selling Smartphones in South Korea in Jan 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 | 9% |
| 2 | Samsung Galaxy A13 | 7% |
| 3 | Apple iPhone 14 Pro Max | 7% |
| 4 | Apple iPhone 14 Pro | 7% |
| 5 | Samsung Galaxy M33 | 6% |
Best-Selling Smartphones in Japan in Jan 2023
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 28% |
| 2 | Apple iPhone SE 2022 | 12% |
| 3 | Google Pixel 6a | 7% |
| 4 | Apple iPhone 14 | 6% |
| 5 | Apple iPhone 14 Pro | 5% |
This section shows the best-selling smartphone models in Oct 2022 for 8 countries
Oct 2022
Best-Selling Smartphones in USA in Oct 2022
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 Pro Max | 23% |
| 2 | Apple iPhone 14 Pro | 12% |
| 3 | Apple iPhone 14 | 10% |
| 4 | Samsung Galaxy Z Flip 4 | 3% |
| 5 | Apple iPhone 13 | 3% |
Best-Selling Smartphones in UK in Oct 2022
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 Pro Max | 16% |
| 2 | Apple iPhone 14 Pro | 10% |
| 3 | Apple iPhone 14 | 7% |
| 4 | Samsung Galaxy A13 | 5% |
| 5 | Apple iPhone 13 | 4% |
Best-Selling Smartphones in China in Oct 2022
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 Pro Max | 6% |
| 2 | Apple iPhone 14 Pro | 6% |
| 3 | Apple iPhone 13 | 5% |
| 4 | Apple iPhone 14 | 4% |
| 5 | vivo Y33s 5G | 3% |
Best-Selling Smartphones in India in Oct 2022
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 4% |
| 2 | Samsung Galaxy M13 | 3% |
| 3 | Xiaomi Redmi A1 | 3% |
| 4 | Samsung Galaxy A04s | 3% |
| 5 | realme C35 | 3% |
Best-Selling Smartphones in France in Oct 2022
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 | 10% |
| 2 | Apple iPhone 14 Pro | 9% |
| 3 | Apple iPhone 14 Pro Max | 7% |
| 4 | Apple iPhone 13 | 5% |
| 5 | Apple iPhone 13 Pro Max | 5% |
Best-Selling Smartphones in South Korea in Oct 2022
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 Pro Max | 10% |
| 2 | Samsung Galaxy A13 | 8% |
| 3 | Apple iPhone 14 Pro | 8% |
| 4 | Samsung Galaxy M33 | 6% |
| 5 | Apple iPhone 14 | 6% |
Best-Selling Smartphones in Germany in Oct 2022
| Rank | Models | Sales Share |
| 1 | Apple iPhone 14 Pro | 9% |
| 2 | Apple iPhone 14 | 9% |
| 3 | Apple iPhone 14 Pro Max | 7% |
| 4 | Apple iPhone 13 | 7% |
| 5 | Apple iPhone 13 Pro | 5% |
Best-Selling Smartphones in Japan in Oct 2022
| Rank | Models | Sales Share |
| 1 | Apple iPhone SE 2022 | 23% |
| 2 | Apple iPhone 13 | 14% |
| 3 | Apple iPhone 14 | 9% |
| 4 | Apple iPhone 14 Pro | 7% |
| 5 | Google Pixel 6a | 5% |
This section shows the best-selling smartphone models in July 2022 for 8 countries
Jul 2022
Published date: September 15, 2022
Best-Selling Smartphones in USA
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 16% |
| 2 | Apple iPhone 13 Pro Max | 12% |
| 3 | Samsung Galaxy A13 5G | 7% |
| 4 | Apple iPhone 12 | 6% |
| 5 | Samsung Galaxy S22 Ultra 5G | 5% |
Best-Selling Smartphones in UK
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 15% |
| 2 | Apple iPhone 13 Pro | 10% |
| 3 | Apple iPhone 13 Pro Max | 8% |
| 4 | Samsung Galaxy A13 | 7% |
| 5 | Samsung Galaxy A22 5G | 7% |
Best-Selling Smartphones in China
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 7% |
| 2 | vivo Y33s 5G | 3% |
| 3 | HONOR 70 | 3% |
| 4 | HONOR X30 | 2% |
| 5 | Apple iPhone 13 Pro Max | 2% |
Best-Selling Smartphones in India
| Rank | Models | Sales Share |
| 1 | realme C35 | 3% |
| 2 | vivo Y01 | 3% |
| 3 | OPPO A57 4G | 3% |
| 4 | realme C30 | 3% |
| 5 | Xiaomi Redmi 10 | 3% |
Best-Selling Smartphones in France
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 10% |
| 2 | Apple iPhone 13 Pro Max | 7% |
| 3 | Samsung Galaxy S22 5G | 7% |
| 4 | Apple iPhone 13 Pro | 6% |
| 5 | Samsung Galaxy S22 Plus 5G | 5% |
Best-Selling Smartphones in South Korea
| Rank | Models | Sales Share |
| 1 | Samsung Galaxy M33 | 10% |
| 2 | Samsung Galaxy M53 | 10% |
| 3 | Samsung Galaxy A23 | 7% |
| 4 | Samsung Galaxy S22 5G | 7% |
| 5 | Samsung Galaxy A53 5G | 6% |
Best-Selling Smartphones in Germany
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 Pro Max | 10% |
| 2 | Samsung Galaxy A33 5G | 9% |
| 3 | Apple iPhone 13 Pro | 9% |
| 4 | Samsung Galaxy A53 5G | 9% |
| 5 | Apple iPhone 13 | 8% |
Best-Selling Smartphones in Japan
| Rank | Models | Sales Share |
| 1 | Apple iPhone SE 2022 | 24% |
| 2 | Apple iPhone 12 | 13% |
| 3 | Apple iPhone 13 | 9% |
| 4 | Sony Xperia 10 IV | 5% |
| 5 | Apple iPhone 13 Pro | 4% |
This section shows the best-selling smartphone models in April 2022 for 8 countries
Apr 2022
Published date: June 15, 2022
Best-Selling Smartphones in USA
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 17% |
| 2 | Apple iPhone 13 Pro Max | 16% |
| 3 | Samsung Galaxy S22 Ultra 5G | 5% |
| 4 | Apple iPhone 12 | 4% |
| 5 | Samsung Galaxy S22 5G | 3% |
Best-Selling Smartphones in UK
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 18% |
| 2 | Samsung Galaxy A22 5G | 7% |
| 3 | Apple iPhone 13 Pro Max | 6% |
| 4 | Apple iPhone 13 Pro | 6% |
| 5 | Apple iPhone SE 2022 | 5% |
Best-Selling Smartphones in China
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 7% |
| 2 | Apple iPhone 13 Pro Max | 3% |
| 3 | OPPO Reno 7 5G China | 2% |
| 4 | Apple iPhone 13 Pro | 2% |
| 5 | HONOR Play 30 Plus | 2% |
Best-Selling Smartphones in India
| Rank | Models | Sales Share |
| 1 | Samsung Galaxy A13 | 3% |
| 2 | Redmi 9A Sport | 3% |
| 3 | realme C31 | 2% |
| 4 | Redmi 10 | 2% |
| 5 | realme C11 2021 | 2% |
Best-Selling Smartphones in France
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 9% |
| 2 | Apple iPhone 13 Pro Max | 7% |
| 3 | Samsung Galaxy S22 5G | 5% |
| 4 | Apple iPhone 13 Mini | 5% |
| 5 | Samsung Galaxy A52s 5G | 5% |
Best-Selling Smartphones in South Korea
| Rank | Models | Sales Share |
| 1 | Samsung Galaxy A23 | 13% |
| 2 | Samsung Galaxy A53 5G | 10% |
| 3 | Samsung Galaxy S22 5G | 9% |
| 4 | Samsung Galaxy S22 Ultra 5G | 8% |
| 5 | Apple iPhone SE 2022 | 6% |
Best-Selling Smartphones in Germany
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 10% |
| 2 | Samsung Galaxy A53 5G | 9% |
| 3 | Samsung Galaxy A52s 5G | 7% |
| 4 | Apple iPhone 13 Pro | 6% |
| 5 | Apple iPhone 13 Pro Max | 6% |
Best-Selling Smartphones in Japan
| Rank | Models | Sales Share |
| 1 | Apple iPhone SE 2022 | 18% |
| 2 | Apple iPhone 12 | 16% |
| 3 | Apple iPhone 13 | 13% |
| 4 | Apple iPhone 13 Pro | 5% |
| 5 | Fcnt Arrows We | 4% |
This section shows the best-selling smartphone models in January 2022 for 8 countries
Jan 2022
Published date: March 15, 2022
Best Selling Smartphones in USA
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 21% |
| 2 | Apple iPhone 13 Pro Max | 15% |
| 3 | Apple iPhone 13 Pro | 6% |
| 4 | Apple iPhone 12 | 4% |
| 5 | Samsung Galaxy A32 5G | 3% |
Best Selling Smartphones in UK
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 29% |
| 2 | Apple iPhone 13 Pro | 10% |
| 3 | Apple iPhone 13 Pro Max | 9% |
| 4 | Samsung Galaxy A12 | 7% |
| 5 | Apple iPhone 12 | 4% |
Best Selling Smartphones in China
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 8% |
| 2 | Apple iPhone 13 Pro Max | 3% |
| 3 | Apple iPhone 13 Pro | 3% |
| 4 | OPPO Reno 7 5G | 3% |
| 5 | HONOR 60 | 3% |
Best Selling Smartphones in India
| Rank | Models | Sales Share |
| 1 | Jio Phone Next | 4% |
| 2 | Redmi 9A Sport | 4% |
| 3 | realme C11 2021 | 3% |
| 4 | Samsung Galaxy A03 Core | 3% |
| 5 | Samsung Galaxy A12 Exynos | 3% |
Best Selling Smartphones in France
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 18% |
| 2 | Apple iPhone 13 Pro Max | 12% |
| 3 | Apple iPhone 13 Pro | 8% |
| 4 | Apple iPhone 13 Mini | 6% |
| 5 | Samsung Galaxy S20 FE 5G | 4% |
Best Selling Smartphones in South Korea
| Rank | Models | Sales Share |
| 1 | Samsung Galaxy Z Flip 3 5G | 11% |
| 2 | Apple iPhone 13 | 11% |
| 3 | Samsung Galaxy A32 | 10% |
| 4 | Samsung Galaxy A52s 5G | 8% |
| 5 | Apple iPhone 13 Pro Max | 7% |
Best Selling Smartphones in Germany
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 23% |
| 2 | Apple iPhone 13 Pro Max | 9% |
| 3 | Apple iPhone 13 Pro | 8% |
| 4 | Samsung Galaxy S20 FE | 6% |
| 5 | Samsung Galaxy A12 Nacho | 6% |
Best Selling Smartphones in Japan
| Rank | Models | Sales Share |
| 1 | Apple iPhone 13 | 14% |
| 2 | Apple iPhone SE 2020 | 13% |
| 3 | Apple iPhone 12 Mini | 11% |
| 4 | Apple iPhone 13 Pro | 7% |
| 5 | Apple iPhone 13 Mini | 7% |
Oct 2021
Published date: December 15, 2021
USA Model Share
| Rank | Model | % |
| 1 | Apple iPhone 13 Pro Max | 17% |
| 2 | Apple iPhone 13 | 16% |
| 3 | Apple iPhone 13 Pro | 12% |
| 4 | Samsung Galaxy A12 | 5% |
| 5 | Samsung Galaxy A32 5G | 4% |
UK Model Share
| Rank | Model | % |
| 1 | Apple iPhone 13 | 18% |
| 2 | Apple iPhone 13 Pro | 13% |
| 3 | Apple iPhone 13 Pro Max | 9% |
| 4 | Samsung Galaxy A12 | 8% |
| 5 | Apple iPhone 13 Mini | 5% |
China Model Share
| Rank | Model | % |
| 1 | Apple iPhone 13 | 7% |
| 2 | Apple iPhone 13 Pro Max | 4% |
| 3 | Apple iPhone 13 Pro | 3% |
| 4 | HONOR 50 | 3% |
| 5 | Apple iPhone 12 | 3% |
India Model Share
| Rank | Model | % |
| 1 | realme C11 2021 | 3% |
| 2 | OPPO A54 | 3% |
| 3 | Samsung Galaxy M12 | 3% |
| 4 | Redmi Note 10s | 3% |
| 5 | Redmi 9A | 3% |
France Model Share
| Rank | Model | % |
| 1 | Apple iPhone 13 | 13% |
| 2 | Apple iPhone 13 Pro Max | 9% |
| 3 | Apple iPhone 13 Mini | 7% |
| 4 | Apple iPhone 13 Pro | 6% |
| 5 | Xiaomi Mi 11 | 4% |
Korea Model Share
| Rank | Model | % |
| 1 | Samsung Galaxy Z Flip 3 5G | 12% |
| 2 | Apple iPhone 13 Pro | 11% |
| 3 | Samsung Galaxy A32 | 10% |
| 4 | Samsung Galaxy S21 5G | 10% |
| 5 | Apple iPhone 13 Pro Max | 7% |
Germany Model Share
| Rank | Brand | % |
| 1 | Apple iPhone 13 | 14% |
| 2 | Apple iPhone 13 Pro | 10% |
| 3 | Apple iPhone 13 Pro Max | 7% |
| 4 | Samsung Galaxy A52s 5G | 7% |
| 5 | Samsung Galaxy S20 FE | 6% |
Japan Model Share
| Rank | Model | % |
| 1 | Apple iPhone SE 2020 | 23% |
| 2 | Apple iPhone 13 | 10% |
| 3 | Apple iPhone 13 Pro | 9% |
| 4 | Apple iPhone 13 Mini | 6% |
| 5 | Apple iPhone 12 Mini | 5% |
July 2021
USA Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 | 13% |
| 2 | Apple iPhone 12 Pro Max | 12% |
| 3 | Apple iPhone 11 | 8% |
| 4 | Apple iPhone SE 2020 | 6% |
| 5 | Apple iPhone 12 Pro | 6% |
UK Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 Pro Max | 13% |
| 2 | Apple iPhone 12 Pro | 12% |
| 3 | Samsung Galaxy A12 | 9% |
| 4 | Apple iPhone 12 | 8% |
| 5 | Samsung Galaxy A32 5G | 4% |
China Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 | 7% |
| 2 | HONOR 50 | 3% |
| 3 | OPPO Reno 6 5G | 3% |
| 4 | HONOR Play 20 | 3% |
| 5 | OPPO A55 5G | 3% |
India Model Share
| Rank | Model | % |
| 1 | Redmi 9A | 5% |
| 2 | Samsung Galaxy M02 | 3% |
| 3 | Redmi 9 Power | 3% |
| 4 | OPPO A54 | 3% |
| 5 | Redmi 9 | 3% |
France Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 Pro Max | 13% |
| 2 | Apple iPhone 12 | 9% |
| 3 | Samsung Galaxy A51 | 5% |
| 4 | Apple iPhone 12 Pro | 5% |
| 5 | Xiaomi Mi 10 5G | 4% |
Korea Model Share
| Rank | Model | % |
| 1 | Samsung Galaxy S21 5G | 15% |
| 2 | Samsung Galaxy A32 | 10% |
| 3 | Samsung Galaxy S21 Ultra 5G | 8% |
| 4 | Samsung Galaxy S21 Plus 5G | 7% |
| 5 | Samsung Galaxy A42 5G | 6% |
Germany Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 | 11% |
| 2 | Apple iPhone 12 Pro | 9% |
| 3 | Apple iPhone 12 Pro Max | 8% |
| 4 | Samsung Galaxy A32 5G | 6% |
| 5 | Samsung Galaxy A12 | 5% |
Japan Model Share
| Rank | Model | % |
| 1 | Apple iPhone SE 2020 | 19% |
| 2 | Apple iPhone 12 | 10% |
| 3 | Apple iPhone 12 Pro | 6% |
| 4 | Sony Xperia 10 III | 4% |
| 5 | Sharp Aquos Sense 5G | 4% |
April 2021
USA Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 Pro Max | 13% |
| 2 | Apple iPhone 12 | 12% |
| 3 | Apple iPhone 12 Pro | 8% |
| 4 | Apple iPhone 11 | 8% |
| 5 | Apple iPhone SE 2020 | 5% |
UK Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 Pro | 13% |
| 2 | Apple iPhone 12 Pro Max | 12% |
| 3 | Apple iPhone 12 | 9% |
| 4 | Samsung Galaxy A12 | 7% |
| 5 | Samsung Galaxy A32 5G | 4% |
China Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 | 6% |
| 2 | Apple iPhone 11 | 3% |
| 3 | OPPO A32 | 3% |
| 4 | OPPO A55 5G | 3% |
| 5 | Apple iPhone 12 Pro Max | 2% |
India Model Share
| Rank | Model | % |
| 1 | Redmi 9A | 5% |
| 2 | Redmi Note 10 | 3% |
| 3 | Redmi 9 Power | 3% |
| 4 | Samsung Galaxy A12 | 3% |
| 5 | Redmi 9 | 3% |
France Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 | 13% |
| 2 | Apple iPhone 12 Pro Max | 10% |
| 3 | Apple iPhone 12 Pro | 5% |
| 4 | Samsung Galaxy A51 | 5% |
| 5 | Samsung Galaxy S20 FE 5G | 3% |
Korea Model Share
| Rank | Model | % |
| 1 | Samsung Galaxy S21 5G | 18% |
| 2 | Samsung Galaxy A32 | 12% |
| 3 | Samsung Galaxy S21 Plus 5G | 7% |
| 4 | Samsung Galaxy A42 5G | 6% |
| 5 | Samsung Galaxy S21 Ultra 5G | 6% |
Germany Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 Pro | 10% |
| 2 | Apple iPhone 12 Pro Max | 9% |
| 3 | Apple iPhone 12 | 8% |
| 4 | Samsung Galaxy A12 | 4% |
| 5 | Xiaomi Mi 11 | 3% |
Japan Model Share
| Rank | Model | % |
| 1 | Apple iPhone SE 2020 | 16% |
| 2 | Apple iPhone 12 | 14% |
| 3 | Apple iPhone 12 Pro | 6% |
| 4 | Apple iPhone 12 Mini | 5% |
| 5 | Samsung Galaxy A21 | 3% |
January 2021
USA Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 Pro Max | 19% |
| 2 | Apple iPhone 12 | 14% |
| 3 | Apple iPhone 12 Pro | 9% |
| 4 | Apple iPhone 11 | 6% |
| 5 | Samsung Galaxy S20 FE 5G | 5% |
UK Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 Pro | 17% |
| 2 | Apple iPhone 12 Pro Max | 16% |
| 3 | Apple iPhone 12 | 13% |
| 4 | Apple iPhone 12 Mini | 7% |
| 5 | Samsung Galaxy A21S | 5% |
China Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 | 6% |
| 2 | Apple iPhone 11 | 4% |
| 3 | OPPO Reno 5 5G | 4% |
| 4 | OPPO A32 | 3% |
| 5 | Xiaomi Mi 11 | 3% |
India Model Share
| Rank | Model | % |
| 1 | Redmi 9A | 4% |
| 2 | Samsung Galaxy M01 Core | 3% |
| 3 | vivo Y51 2020 | 3% |
| 4 | Samsung Galaxy M02s | 3% |
| 5 | Redmi 9 Power | 2% |
France Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 | 19% |
| 2 | Apple iPhone 12 Pro Max | 16% |
| 3 | Apple iPhone 12 Pro | 10% |
| 4 | Samsung Galaxy A51 | 3% |
| 5 | Samsung Galaxy S20 Plus 5G | 2% |
Korea Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 Pro | 9% |
| 2 | Samsung Galaxy A31 | 9% |
| 3 | Samsung Galaxy S21 5G | 9% |
| 4 | Apple iPhone 12 Mini | 8% |
| 5 | Apple iPhone 12 | 6% |
Germany Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 Pro | 15% |
| 2 | Apple iPhone 12 Pro Max | 14% |
| 3 | Apple iPhone 12 | 11% |
| 4 | Apple iPhone 12 Mini | 5% |
| 5 | Samsung Galaxy A41 | 3% |
Japan Model Share
| Rank | Model | % |
| 1 | Apple iPhone SE 2020 | 16% |
| 2 | Apple iPhone 12 | 14% |
| 3 | Apple iPhone 12 Pro | 9% |
| 4 | Apple iPhone 12 Mini | 7% |
| 5 | Apple iPhone 12 Pro Max | 5% |
October 2020
USA Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 | 13% |
| 2 | Apple iPhone 11 | 10% |
| 3 | Apple iPhone 12 Pro | 8% |
| 4 | Apple iPhone SE 2020 | 6% |
| 5 | Samsung Galaxy Note 20 Ultra 5G | 4% |
UK Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 13% |
| 2 | Apple iPhone 12 | 12% |
| 3 | Apple iPhone 12 Pro | 9% |
| 4 | Apple iPhone SE 2020 | 8% |
| 5 | Samsung Galaxy A21S | 4% |
China Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 5% |
| 2 | Oppo A32 | 4% |
| 3 | Huawei nova 7 5G | 4% |
| 4 | Oppo A72 5G | 3% |
| 5 | Vivo Y70s | 3% |
India Model Share
| Rank | Model | % |
| 1 | Redmi 9A | 4% |
| 2 | Vivo Y20 | 4% |
| 3 | Redmi 9 | 3% |
| 4 | Vivo Y91i | 3% |
| 5 | Samsung Galaxy M01 Core | 3% |
France Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 | 12% |
| 2 | Apple iPhone SE 2020 | 10% |
| 3 | Samsung Galaxy A51 | 6% |
| 4 | Apple iPhone 11 | 5% |
| 5 | Samsung Galaxy S20 Plus 5G | 4% |
Korea Model Share
| Rank | Model | % |
| 1 | Samsung Galaxy Note 20 5G | 15% |
| 2 | Samsung Galaxy A31 | 12% |
| 3 | Apple iPhone 12 Pro | 9% |
| 4 | Samsung Galaxy Note 20 Ultra 5G | 8% |
| 5 | Samsung Galaxy A21S | 5% |
Germany Model Share
| Rank | Model | % |
| 1 | Apple iPhone 12 | 12% |
| 2 | Apple iPhone SE 2020 | 10% |
| 3 | Apple iPhone 11 | 7% |
| 4 | Samsung Galaxy A21S | 7% |
| 5 | Samsung Galaxy S20 FE | 5% |
Japan Model Share
| Rank | Japan | % |
| 1 | Apple iPhone SE 2020 | 21% |
| 2 | Apple iPhone 12 | 12% |
| 3 | Apple iPhone 12 Pro | 11% |
| 4 | Apple iPhone 11 | 7% |
| 5 | Samsung Galaxy A41 | 4% |
July 2020
USA Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 15% |
| 2 | Apple iPhone SE 2020 | 8% |
| 3 | Apple iPhone 11 Pro Max | 8% |
| 4 | Samsung Galaxy A10e | 5% |
| 5 | Apple iPhone XR | 5% |
UK Model Share
| Rank | Model | % |
| 1 | Apple iPhone SE 2020 | 13% |
| 2 | Apple iPhone 11 | 12% |
| 3 | Samsung Galaxy A10 | 4% |
| 4 | Samsung Galaxy S20 Plus 5G | 4% |
| 5 | Samsung Galaxy A21S | 3% |
China Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 5% |
| 2 | Huawei nova 7 SE | 4% |
| 3 | Huawei nova 7 5G | 4% |
| 4 | Huawei P40 | 3% |
| 5 | Oppo A8 | 3% |
India Model Share
| Rank | Model | % |
| 1 | Redmi 8A Dual | 7% |
| 2 | Vivo Y91i | 6% |
| 3 | Redmi 8 | 6% |
| 4 | Samsung Galaxy M11 | 4% |
| 5 | Samsung Galaxy A21S | 4% |
France Model Share
| Rank | Model | % |
| 1 | Apple iPhone SE 2020 | 11% |
| 2 | Apple iPhone 11 | 9% |
| 3 | Samsung Galaxy S20 Plus 5G | 5% |
| 4 | Samsung Galaxy A51 | 5% |
| 5 | Apple iPhone 11 Pro Max | 3% |
Korea Model Share
| Rank | Model | % |
| 1 | Samsung Galaxy A31 | 13% |
| 2 | Apple iPhone SE 2020 | 7% |
| 3 | Samsung Galaxy S20 5G | 7% |
| 4 | Samsung Galaxy S20 Plus 5G | 7% |
| 5 | Apple iPhone 11 | 6% |
Germany Model Share
| Rank | Model | % |
| 1 | Apple iPhone SE 2020 | 11% |
| 2 | Apple iPhone 11 | 8% |
| 3 | Samsung Galaxy A51 | 7% |
| 4 | Samsung Galaxy A71 | 4% |
| 5 | Samsung Galaxy A21S | 3% |
Japan Model Share
| Rank | Model | % |
| 1 | Apple iPhone SE 2020 | 25% |
| 2 | Apple iPhone 11 | 12% |
| 3 | Sony Xperia 10 II | 6% |
| 4 | Sharp AQUOS sense3 | 5% |
| 5 | Apple iPhone 7 | 5% |
April 2020
USA Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 16% |
| 2 | Samsung Galaxy A10e | 6% |
| 3 | Samsung Galaxy A20 | 5% |
| 4 | Apple iPhone XR | 5% |
| 5 | Apple iPhone 11 Pro Max | 4% |
UK Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 12% |
| 2 | Apple iPhone XR | 5% |
| 3 | Apple iPhone SE | 5% |
| 4 | Apple iPhone 7 | 5% |
| 5 | Samsung Galaxy A71 | 4% |
China Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 4% |
| 2 | Oppo A8 | 3% |
| 3 | Huawei Honor 9X | 3% |
| 4 | Vivo Y3 | 3% |
| 5 | Huawei Mate 30 5G | 2% |
India Model Share
| Rank | Model | % |
| 1 | Redmi Note 8 | 14% |
| 2 | Redmi 8 | 14% |
| 3 | Redmi Note 9 Pro | 7% |
| 4 | Redmi 8A Dual | 6% |
| 5 | Redmi Note 8 Pro | 6% |
France Model Share
| Rank | Model | % |
| 1 | Samsung Galaxy A51 | 8% |
| 2 | Apple iPhone 11 | 7% |
| 3 | Huawei P30 Lite | 4% |
| 4 | Xiaomi Redmi Note 8T | 3% |
| 5 | Huawei P Smart 2020 | 3% |
Korea Model Share
| Rank | Model | % |
| 1 | Samsung Galaxy A90 5G | 11% |
| 2 | Samsung Galaxy S20 Plus 5G | 10% |
| 3 | Samsung Galaxy S20 5G | 10% |
| 4 | Samsung Galaxy A50 | 9% |
| 5 | Samsung Galaxy A10e | 8% |
Germany Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 11% |
| 2 | Samsung Galaxy A20e | 6% |
| 3 | Huawei P30 Lite | 5% |
| 4 | Apple iPhone 11 Pro | 5% |
| 5 | Samsung Galaxy S20 Plus 5G | 5% |
Japan Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 19% |
| 2 | Apple iPhone 11 Pro | 12% |
| 3 | Apple iPhone 7 | 8% |
| 4 | Samsung Galaxy A20 | 6% |
| 5 | Sharp AQUOS sense3 | 4% |
January 2020
USA Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 17% |
| 2 | Apple iPhone 11 Pro Max | 8% |
| 3 | Apple iPhone 11 Pro | 8% |
| 4 | Apple iPhone XR | 6% |
| 5 | Samsung Galaxy A10e | 6% |
UK Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 16% |
| 2 | Apple iPhone 11 Pro | 8% |
| 3 | Apple iPhone 11 Pro Max | 8% |
| 4 | Apple iPhone XR | 4% |
| 5 | Huawei Y6 2019 | 3% |
China Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 6% |
| 2 | Oppo A11 | 4% |
| 3 | Vivo Y5s | 3% |
| 4 | Huawei Mate 30 Pro 5G | 3% |
| 5 | Oppo A5 | 3% |
India Model Share
| Rank | Model | % |
| 1 | Xiaomi Redmi Note 8 | 7% |
| 2 | Xiaomi Redmi 8 | 6% |
| 3 | Xiaomi Redmi Note 8 Pro | 5% |
| 4 | Realme 5i | 5% |
| 5 | Xiaomi Redmi 8A | 5% |
France Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 11% |
| 2 | Apple iPhone 11 Pro Max | 8% |
| 3 | Apple iPhone 11 Pro | 6% |
| 4 | Samsung Galaxy A50 | 4% |
| 5 | Samsung Galaxy A40 | 4% |
Korea Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 11% |
| 2 | Samsung Galaxy Note 10 5G | 7% |
| 3 | Samsung Galaxy Note 10 Plus 5G | 7% |
| 4 | Apple iPhone 11 Pro | 7% |
| 5 | Samsung Galaxy A90 5G | 5% |
Germany Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 17% |
| 2 | Apple iPhone 11 Pro | 8% |
| 3 | Huawei Nova 5T | 5% |
| 4 | Apple iPhone XR | 5% |
| 5 | Huawei P30 lite | 4% |
Japan Model Share
| Rank | Japan | % |
| 1 | Apple iPhone 11 | 28% |
| 2 | Apple iPhone 8 | 10% |
| 3 | Apple iPhone 7 | 7% |
| 4 | Sharp Aquos SH-M02 | 6% |
| 5 | Apple iPhone 11 Pro | 4% |
Oct 2019
USA Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 15% |
| 2 | Apple iPhone 11 Pro Max | 11% |
| 3 | Apple iPhone 11 Pro | 7% |
| 4 | Apple iPhone XR | 7% |
| 5 | Apple iPhone 8 | 4% |
UK Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 10% |
| 2 | Apple iPhone 11 Pro Max | 8% |
| 3 | Apple iPhone XR | 7% |
| 4 | Apple iPhone 11 Pro | 6% |
| 5 | Samsung Galaxy A10 | 5% |
China Model Share
| Rank | Model | % |
| 1 | Appple iPhone 11 | 6% |
| 2 | Oppo A9 | 3% |
| 3 | Apple iPhone 11 Pro Max | 3% |
| 4 | Huawei Nova 5 Pro | 3% |
| 5 | Huawei Mate 30 Pro | 3% |
India Model Share
| Rank | Model | % |
| 1 | Oppo A5s | 5% |
| 2 | Xiaomi Redmi Note 7 Pro | 4% |
| 3 | Xiaomi Redmi 7A | 4% |
| 4 | Oppo A5 2020 | 3% |
| 5 | Samsung Galaxy A50s | 3% |
France Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 11% |
| 2 | Apple iPhone 11 Pro Max | 9% |
| 3 | Apple iPhone 11 Pro | 6% |
| 4 | Apple iPhone XR | 3% |
| 5 | Samsung Galaxy A40 | 3% |
Korea Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 11% |
| 2 | Apple iPhone 11 Pro Max | 9% |
| 3 | Apple iPhone 11 Pro | 6% |
| 4 | Apple iPhone XR | 3% |
| 5 | Samsung Galaxy A40 | 3% |
Germany Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 12% |
| 2 | Samsung Galaxy A50 | 7% |
| 3 | Apple iPhone XR | 5% |
| 4 | Apple iPhone 11 Pro | 5% |
| 5 | Samsung Galaxy A70 | 4% |
Japan Model Share
| Rank | Model | % |
| 1 | Apple iPhone 11 | 25% |
| 2 | Apple iPhone 11 Pro | 12% |
| 3 | Apple iPhone 8 | 8% |
| 4 | Apple iPhone 7 | 7% |
| 5 | Apple iPhone 11 Pro Max | 5% |
July 2019
USA Model Share
| Rank | Model | % |
| 1 | Apple iPhone XR | 13% |
| 2 | Apple iPhone 7 | 5% |
| 3 | Apple iPhone 8 | 4% |
| 4 | Samsung Galaxy S10 Plus | 4% |
| 5 | Samsung Galaxy S10 | 3% |
UK Model Share
| Rank | Model | % |
| 1 | Apple iPhone XR | 10% |
| 2 | Samsung Galaxy A50 | 7% |
| 3 | Samsung Galaxy A70 | 6% |
| 4 | Samsung Galaxy S10 5G | 5% |
| 5 | Apple iPhone 8 | 4% |
China Model Share
| Rank | Model | % |
| 1 | Oppo A9 | 7% |
| 2 | Huawei Nova 5 Pro | 4% |
| 3 | Oppo A5 | 4% |
| 4 | Huawei P30 | 3% |
| 5 | Vivo X27 | 3% |
India Model Share
| Rank | Model | % |
| 1 | Realme C2 | 6% |
| 2 | Samsung Galaxy A50 | 5% |
| 3 | Xiaomi Redmi Note 7 Pro | 5% |
| 4 | Samsung Galaxy A10 | 5% |
| 5 | Oppo A5s | 5% |
France Model Share
| Rank | Model | % |
| 1 | Samsung Galaxy A50 | 9% |
| 2 | Samsung Galaxy A10 | 7% |
| 3 | Samsung Galaxy A40 | 7% |
| 4 | Samsung Galaxy A70 | 6% |
| 5 | Apple iPhone XR | 6% |
Korea Model Share
| Rank | Model | % |
| 1 | Samsung Galaxy S10 5G | 26% |
| 2 | LG V50 ThinQ 5G | 7% |
| 3 | Samsung Galaxy A30 | 6% |
| 4 | Samsung Galaxy A7 2018 | 5% |
| 5 | Samsung Galaxy A50 | 5% |
Germany Model Share
| Rank | Germany | % |
| 1 | Samsung Galaxy A50 | 9% |
| 2 | Apple iPhone XR | 6% |
| 3 | Samsung Galaxy A40 | 6% |
| 4 | Samsung Galaxy A70 | 6% |
| 5 | Samsung Galaxy S10 Plus | 4% |
Japan Model Share
| Rank | Model | % |
| 1 | Apple iPhone XR | 15% |
| 2 | Apple iPhone 8 | 15% |
| 3 | Apple iPhone 7 | 11% |
| 4 | Apple iPhone XS | 7% |
| 5 | Apple iPhone 6s | 5% |
April 2019
USA Model Share
| Rank | Model | % |
| 1 | Apple iPhone XR | 15% |
| 2 | Apple iPhone XS Max | 7% |
| 3 | Samsung Galaxy S10 | 5% |
| 4 | Samsung Galaxy S10 Plus | 5% |
| 5 | Apple iPhone 8 | 4% |
UK Model Share
| Rank | Model | % |
| 1 | Apple iPhone XR | 8% |
| 2 | Samsung Galaxy J4 Plus | 8% |
| 3 | Apple iPhone 7 | 5% |
| 4 | Huawei P Smart 2019 | 5% |
| 5 | Samsung Galaxy J6 Plus | 5% |
China Model Share
| Rank | Model | % |
| 1 | Vivo X27 | 4% |
| 2 | Vivo Y93s | 3% |
| 3 | Huawei P30 | 3% |
| 4 | Oppo A5 | 3% |
| 5 | Apple iPhone XR | 3% |
India Model Share
| Rank | Model | % |
| 1 | Xiaomi Redmi 6A | 8% |
| 2 | Samsung Galaxy A10 | 6% |
| 3 | Xiaomi Redmi Note 7 | 5% |
| 4 | Xiaomi Redmi Note 7 Pro | 5% |
| 5 | Samsung Galaxy A20 | 5% |
France Model Share
| Rank | Model | % |
| 1 | Apple iPhone XR | 8% |
| 2 | Samsung Galaxy J4 Plus | 5% |
| 3 | Samsung Galaxy J6 | 4% |
| 4 | Samsung Galaxy J6 Plus | 4% |
| 5 | Apple iPhone 7 | 3% |
Korea Model Share
| Rank | Model | % |
| 1 | Samsung Galaxy S10 5G | 18% |
| 2 | Samsung Galaxy S10 | 9% |
| 3 | Samsung Galaxy S10 Plus | 8% |
| 4 | Samsung Galaxy S10e | 5% |
| 5 | Apple iPhone XS | 5% |
Germany Model Share
| Rank | Model | % |
| 1 | Apple iPhone XR | 8% |
| 2 | Huawei P30 | 7% |
| 3 | Samsung Galaxy S10 Plus | 6% |
| 4 | Apple iPhone 8 | 5% |
| 5 | Samsung Galaxy S10e | 5% |
Japan Model Share
| Rank | Model | % |
| 1 | Apple iPhone XR | 16% |
| 2 | Apple iPhone 8 | 14% |
| 3 | Apple iPhone 7 | 10% |
| 4 | Huawei P20 Lite | 6% |
| 5 | Apple iPhone 6s | 5% |
January 2019
USA Model Share
| Rank | Model | % |
| 1 | Apple iPhone XR | 16% |
| 2 | Apple iPhone XS Max | 9% |
| 3 | Samsung Galaxy Note 9 | 5% |
| 4 | Apple iPhone XS | 5% |
| 5 | Apple iPhone 8 | 3% |
UK Model Share
| Rank | Model | % |
| 1 | Apple iPhone XR | 12% |
| 2 | Apple iPhone XS Max | 11% |
| 3 | Samsung Galaxy J4 Plus | 6% |
| 4 | Apple iPhone 8 | 5% |
| 5 | Samsung Galaxy J6 Plus | 4% |
China Model Share
| Rank | Model | % |
| 1 | OPPO A5 | 6% |
| 2 | Vivo X23 | 6% |
| 3 | Oppo R17 | 5% |
| 4 | Oppo A7x | 3% |
| 5 | Huawei Mate 20 | 3% |
India Model Share
| Rank | Model | % |
| 1 | Xiaomi Redmi 6A | 10% |
| 2 | Xiaomi Redmi Note 6 Pro | 7% |
| 3 | Galaxy J4 Plus | 4% |
| 4 | Galaxy J6 Plus | 4% |
| 5 | Xiaomi Redmi Y2 | 3% |
France Model Share
| Rank | Model | % |
| 1 | Apple iPhone XR | 10% |
| 2 | Samsung Galaxy J6 | 7% |
| 3 | Samsung Galaxy J6 Plus | 5% |
| 4 | Apple iPhone X | 4% |
| 5 | OnePlus 6T | 4% |
Korea Model Share
| Rank | Model | % |
| 1 | Apple iPhone XS | 8% |
| 2 | Samsung Galaxy Note 9 | 6% |
| 3 | Samsung Galaxy On7 Prime 2018 | 5% |
| 4 | Samsung Galaxy S9 | 5% |
| 5 | Samsung Galaxy S9 Plus | 5% |
Germany Model Share
| Rank | Model | % |
| 1 | Apple iPhone XR | 11% |
| 2 | Apple iPhone 8 | 8% |
| 3 | Apple iPhone XS Max | 7% |
| 4 | Huawei Mate 20 | 6% |
| 5 | Samsung Galaxy A7 2018 | 5% |
Japan Model Share
| Rank | Model | % |
| 1 | Apple iPhone XR | 18% |
| 2 | Apple iPhone 8 | 17% |
| 3 | Apple iPhone XS | 7% |
| 4 | Apple iPhone 6S | 6% |
| 5 | Huawei P20 Lite | 4% |
October 2018
USA Model Share
| Rank | Model | % |
| 1 | Apple iPhone XS Max | 14% |
| 2 | Apple iPhone XS | 10% |
| 3 | Samsung Galaxy S9 | 4% |
| 4 | Apple iPhone XR | 4% |
| 5 | Samsung Galaxy Note 9 | 2% |
UK Model Share
| Rank | Model | % |
| 1 | Samsung Galaxy J3 2017 | 9% |
| 2 | Apple iPhone XS | 8% |
| 3 | Apple iPhone XS Max | 7% |
| 4 | Samsung Galaxy J6 | 7% |
| 5 | Samsung Galaxy Note 9 | 4% |
China Model Share
| Rank | Model | % |
| 1 | OPPO A5 | 6% |
| 2 | Oppo R17 | 5% |
| 3 | Apple iPhone XS Max | 4% |
| 4 | Vivo X23 | 3% |
| 5 | Vivo Y97 | 3% |
India Model Share
| Rank | Model | % |
| 1 | Xiaomi Redmi Note 5 Pro | 6% |
| 2 | Micromax Bharat 2 Plus Q402+ | 5% |
| 3 | Xiaomi Redmi 6 | 5% |
| 4 | Xiaomi Redmi 6 Pro | 4% |
| 5 | Xiaomi Redmi 6A | 4% |
France Model Share
| Rank | Model | % |
| 1 | Apple iPhone XS Max | 7% |
| 2 | Samsung Galaxy J6 | 5% |
| 3 | Samsung Galaxy J3 2017 | 5% |
| 4 | Apple iPhone XS | 5% |
| 5 | Samsung Galaxy S9 | 5% |
Korea Model Share
| Rank | Model | % |
| 1 | Samsung Galaxy Note 9 | 16% |
| 2 | Samsung Galaxy S9 | 6% |
| 3 | Samsung Galaxy J3 2017 | 5% |
| 4 | Samsung Galaxy J2 Pro 2018 | 5% |
| 5 | Samsung Galaxy S9 Plus | 4% |
Germany Model Share
| Rank | Model | % |
| 1 | Apple iPhone XS | 6% |
| 2 | Apple iPhone XS Max | 6% |
| 3 | Samsung Galaxy Note 9 | 6% |
| 4 | Huawei P20 Lite | 6% |
| 5 | Samsung Galaxy S9 | 6% |
Japan Model Share
| Rank | Model | % |
| 1 | Apple iPhone 8 | 14% |
| 2 | Apple iPhone XS | 12% |
| 3 | Apple iPhone XS Max | 7% |
| 4 | Huawei P20 Lite | 7% |
| 5 | Apple iPhone XR | 4% |
July 2018
USA Model Share
| Rank | Model | % |
| 1 | Apple iPhone 8 | 8% |
| 2 | Apple iPhone 8 Plus | 8% |
| 3 | Apple iPhone X | 7% |
| 4 | Samsung Galaxy S9 | 5% |
| 5 | Samsung Galaxy S9 Plus | 4% |
UK Model Share
| Rank | Model | % |
| 1 | Samsung Galaxy J3 2017 | 13% |
| 2 | Samsung Galaxy J6 | 9% |
| 3 | Apple iPhone X | 6% |
| 4 | Apple iPhone 8 | 6% |
| 5 | Huawei P20 Lite | 5% |
China Model Share
| Rank | Model | % |
| 1 | OPPO R15 | 5% |
| 2 | OPPO A83 | 3% |
| 3 | VIVO X21 | 3% |
| 4 | OPPO A3 | 3% |
| 5 | VIVO Y85 | 3% |
India Model Share
| Rank | Model | % |
| 1 | Xiaomi Redmi 5A | 9% |
| 2 | Xiaomi Redmi Note 5 Pro | 7% |
| 3 | Samsung Galaxy J6 | 6% |
| 4 | Vivo Y71 | 5% |
| 5 | Samsung Galaxy J8 | 5% |
France Model Share
| Rank | Model | % |
| 1 | Samsung Galaxy J3 2017 | 7% |
| 2 | Samsung Galaxy J5 2017 | 6% |
| 3 | Huawei P20 Lite | 5% |
| 4 | Apple iPhone X | 4% |
| 5 | Apple iPhone 8 | 4% |
Korea Model Share
| Rank | Model | % |
| 1 | Samsung Galaxy S9 | 11% |
| 2 | Samsung Galaxy S9 Plus | 10% |
| 3 | Apple iPhone X | 6% |
| 4 | Samsung Galaxy Note 8 | 5% |
| 5 | Apple iPhone 8 | 5% |
Germany Model Share
| Rank | Model | % |
| 1 | Huawei P20 Lite | 10% |
| 2 | Apple iPhone 8 | 5% |
| 3 | Apple iPhone X | 5% |
| 4 | Samsung Galaxy S9 | 5% |
| 5 | Samsung Galaxy S9 Plus | 4% |
Japan Model Share
| Rank | Model | % |
| 1 | Apple iPhone 8 | 15% |
| 2 | Apple iPhone X | 5% |
| 3 | Apple iPhone 8 Plus | 4% |
| 4 | Apple iPhone SE | 4% |
| 5 | Huawei P20 Lite | 4% |
Smartphone ODM Shipments Decline Only 6% YoY in H1 Amid Overall Market’s 12% YoY Fall
- Global ODM (including IDH) smartphone shipments fell 6% YoY in H1 2023 due to the macro headwinds after COVID-19.
- Outsourced design shipments decreased in H1 2023 but their share increased when compared to the same period last year.
- The top six ODMs took 95% share of the total ODM shipments.
Beijing, New Delhi, Hong Kong, Taipei, Seoul, San Diego, Buenos Aires, London – October 03, 2023
Smartphone shipments from Original Design Manufacturers/Independent Design Houses (ODMs/IDHs) declined 6% YoY in H1 2023, according to Counterpoint Research’s latest Global Smartphone ODM Report and Tracker.
Senior Research Analyst Shenghao Bai said, “The YoY decline in ODM/IDH companies’ H1 2023 shipments was driven by Samsung, Xiaomi and Lenovo Group’s weak performance. However, vivo, HONOR and Transsion Group’s rise offset part of the decline.”
Huaqin, Longcheer and Wingtech continued to dominate the competitive landscape of the global smartphone ODM/IDH industry in H1 2023. The companies, also known as the ‘Big 3,’ accounted for 76% of the global ODM/IDH smartphone market in the first half of 2023.
Global Smartphone ODM/IDH Vendors’ Shipment Shares, H1 2023
Commenting on the leading ODMs’ performance, Senior Research Analyst Ivan Lam said, “The ‘Big 3’ witnessed declines in the first half. Huaqin experienced a relatively smaller decrease and took the leading position. Longcheer’s shipments were impacted by Xiaomi’s performance but eased by the soaring orders from vivo. Wingtech saw similar declines as Longcheer but still received modest orders from Samsung, Xiaomi and OPPO Group.”
Bai added, “In Tier 2 ODMs, Tinno’s shipments continued to grow steadily due to its loyal client base of major carriers and local kings. Transsion Group’s good performance has been bringing a concrete boost to MobiWire and Innovatech, which have collaborated with the group for years. Their product offerings and supply chains are giving the group cost and quality advantages in its major target markets.”
Commenting on global manufacturing trends, Lam said, “India is now the second-biggest manufacturing hub for mobile phones due to heavy investment from OEMs, ODMs, and companies dealing in components and parts. India is expected to export about 22% of its total assembled mobile phones in 2023. However, China’s manufacturing and supply chain will still maintain its essential role in the longer run.”
Counterpoint Research’s market-leading Global Smartphone ODM Report and Tracker is available for subscribing clients.
Feel free to contact us at press@counterpointresearch.com for questions regarding our in-depth research and insights.
You can also visit our Data Section (updated quarterly) to view the smartphone market share for World, USA, China and India.
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Counterpoint Research
press(at)counterpointresearch.com
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OPPO Group in Tough Battle to Defend its Italian Bastion
- Italy’s smartphone sales fell 28% YoY in H1 2023 due to challenging macroeconomic conditions.
- The OPPO group’s share in Italy’s smartphone market in H1 2023 was more than double its share in other major Western European countries.
- However, the OPPO group’s market share in Italy declined compared to the previous year.
In the first half of 2023, Italy’s smartphone sales plummeted 28% YoY to below 5 million units. This was well above the average market contraction of 19% observed across Europe and marked the worst half-year performance of the Italian market since 2019.
The decline can be attributed to the high inflation prevailing in Italy since last year, which has significantly impacted consumer sentiment. Italy’s share in Western Europe’s smartphone market has also decreased. Other major countries in the region, like the UK, France and Germany, have seen relatively stable or increasing shares.
Another difference between the smartphone markets of Italy and other major Western European countries is the significantly higher share held by the OPPO group (OPPO, OnePlus and realme) in Italy’s market. In the first half of 2023, the OPPO group’s share in the Italian smartphone market stood at around 11%, more than double its market share in the UK, France and Germany. This suggests that Italy is one of the markets in Western Europe where the OPPO group intends to focus its efforts, especially after its withdrawal from the German and French markets following a patent dispute with Nokia.
However, the OPPO group’s market share in Italy has declined compared to the previous year. In the first half of 2022, it held a market share of 17%, making it the top Chinese brand in the market. But in the first half of 2023, Xiaomi regained the top spot among Chinese brands after experiencing a 2% increase compared to 2022 and capturing a 16% market share. This shift can be attributed to the fact that in the Italian smartphone market, where the sub-$200 budget segment accounts for nearly half of the market, the OPPO group’s sales in this price range decreased by 40%, and it managed to feature only two models in the top-20 bestseller list. In contrast, Xiaomi achieved the opposite by aggressively promoting both online and offline channels, with a particular focus on its Redmi Note series. This resulted in seven of its models making it to the bestseller list within that price range.
If this trend continues, the OPPO group’s position in Italy will become increasingly uncertain. Defending or growing market share in Italy is essential to offset the losses due to downsizing or withdrawal from other major Western European markets. Therefore, a strategy targeting both the sub-$200 budget segment and the gradually growing premium segment (>$600) simultaneously may be required.
The Italian National Institute of Statistics’ (ISTAT’s) recent prediction of a further slowdown in inflation over the coming months, along with an upward revision of the annual economic growth rate from the initial estimates, raises hopes of the Italian smartphone market avoiding further significant declines. Within this context, the sustainability of OPPO group’s position in Italy’s smartphone market is of particular interest.
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Longer Waits This Year for Buyers of iPhone 15 Base and Pro Max
- Pre-order delivery wait times for iPhone 15 base and Pro Max models significantly higher than previous generation
- High demand coupled with initial supply constraints likely factors driving Pro Max’s delivery times to record high during pre-order week
- iPhone 15 base model also seeing high wait times; China at 4X that of iPhone 14.
Boston, Seoul, Beijing, New Delhi, London – September 25, 2023
Delivery times on pre-orders for the iPhone 15 and 15 Pro Max came in significantly higher than corresponding iPhone 14 models across key markets, according to Counterpoint Research’s Apple 360 Service. The US was a prime example, with buyers of the base and top-end model having to wait 4 and 9 days longer, respectively, than those last year; Plus and Pro buyers will receive their devices up to two weeks faster.
*iPhone 15: Sep 15 – 21, 2023 and iPhone 14: Sep 9 – 15, 2022; excludes weekends.
Note iPhone 14 Plus available from Oct 7, 2022 vs Sep 16, 2022 for other iPhone 14 models.
“I don’t think it’s a big surprise the Pro Max is showing longer wait times than its predecessor,” says Senior Analyst, Manufacturing, Ivan Lam. “It’s normal to experience hiccups when you’ve got significant upgrades on complex mechanisms like the camera module. But looking at wait times this weekend as the product starts selling in stores, it looks like availability is moving in the right direction and normalizing.”
Commenting on the iPhone 15, Jeff Fieldhack, Research Director for North America, notes, “The introduction of premium features like Dynamic Island previously exclusive to the Pro lineup has really increased its appeal to the general consumer base. It’s basically an iPhone 14 Pro at base level price and paired with the new aesthetic updates has created more incentives for users to upgrade this year.”
In the run up to Friday’s general release, the base model saw stronger than expected wait times in China, where domestic competitors are jostling to grab share in the premium segment which has been relatively unaffected by the overall market malaise. Most notable has been the rise and popularity of flip-style foldables as well as Huawei’s much anticipated launch of its Mate 60 Pro, which some are seeing as a direct competitor to the iPhone.
“What’s a bit surprising are the base model iPhone 15 wait times in China, which were 4X more than last year on launch day. We were expecting them to come in a lot lower – maybe on par with last year – based on all the discounting we saw on the 14 series during H1,” reflects Archie Zhang, Research Analyst, China. “But it could just be a sign Apple’s still ramping up supply as we move into the busiest quarter.”
“And as far as ultra-premium is concerned, the Pro Max is still the most coveted iPhone in China with long delivery wait times reflecting this,” adds Zhang. “But they’re similar to last year at the moment, and with scalper premiums way down, it could be a combination of less appetite for impulse buying amongst consumers and a similar demand-supply profile as last year.”
Background
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Follow Counterpoint Research
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