Apple iPhone Shipments Market Share: 2007 to 2023
Published Date: August 21, 2023
A repository of annual and quarterly data for Apple iPhone market. This data is based on iPhone shipments by quarter that can help you understand the market scenario and Apple’s performance in the quarter.
Apple iPhone Shipments: Annual
Apple iPhone shipments (M units) | ||||||||||||||||
Year | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
Shipments | 3.7 | 13.1 | 24.9 | 47.5 | 93 | 135.8 | 153.4 | 192.6 | 231.5 | 215.2 | 215.83 | 206.26 | 195.6 | 201.1 | 237.9 | 224.7 |
Apple iPhone Market Share: Annual
Apple iPhone market share | ||||||||||||||||
Year | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
Market Share | 3% | 9% | 14% | 15% | 18% | 18% | 15% | 15% | 16% | 14% | 14% | 14% | 13% | 15% | 17% | 18% |
Apple iPhone Shipments: By Quarter
Apple iPhone Shipments (in Millions) | |||||||||
Quarter | Q2 2021 |
Q3 2021 |
Q4 2021 |
Q1 2022 |
Q2 2022 |
Q3 2022 |
Q4 2022 |
Q1 2023 |
Q2 2023 |
Shipments (in Mn) | 48.9 | 48 | 81.5 | 59 | 46.5 | 49.2 | 70 | 58 | 45.3 |
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Apple iPhone Market Share: By Quarter
Apple iPhone Shipments Market Share (%) | |||||||||
Quarter | Q2 2021 |
Q3 2021 |
Q4 2021 |
Q1 2022 |
Q2 2022 |
Q3 2022 |
Q4 2022 |
Q1 2023 |
Q2 2023 |
Shipments Market Share (in %) | 15% | 14% | 22% | 18% | 16% | 16% | 23% | 21% | 21% |
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Source: Counterpoint Apple iPhone Shipments Market Tracker
Apple Market Share Analysis:
- Apple retained the second spot globally, with smartphone shipments declining by 22% QoQ and 3% YoY, to 45.3 million units in Q2 2023.
- Apple captured 55% market in the US and 46% in Japan, becoming the top smartphone vendor in both these countries.
For a more detailed Apple iPhone shipments tracker, click below:
Apple iPhone Sell-in vs Sell-through and ASP Q1 2017 to Q2 2023
Counterpoint Research uniquely tracks both sell-in and sell-through of mobile handsets in the market, giving a broader perspective of the market dynamics. This report covers quarterly sell-in vs sell-through of Apple iPhone models along with average selling price (ASP). The report provides global iPhone shipment and sales by quarter helping clients to understand the demand/supply scenario for the individual models.
For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.
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