Early Look iPhone Numbers Show Waning China vs Vibrant US

  • iPhone 15 series first 17 days unit sales in China down 4.5% compared to iPhone 14
  • Excluding the Plus, which was released three weeks late last year, sales declines exceeded 10%
  • Early US numbers show opposite trend with robust demand across all models, especially Pro Max

Beijing, Hong Kong, London, New Delhi, Boston, Seoul – October 17, 2023

iPhone 15 series unit sales for the first 17 days of sales in China is underperforming last year’s iPhone 14, according to preliminary data from Counterpoint Research’s Smartphone 360 Weekly Smartphone Sales Tracker. The data is in contrast to early US numbers coming in which reflect robust demand across all models, especially the Pro Max.

“China’s headline numbers for the 15 series are in the red, and this is a reflection of the broader decline in consumer spending,” says Mengmeng Zhang. “But the shorter pre-holiday shopping period coupled with supply mismatches on the Pro Max (with consumers shying away from blue) could push some of the demand to calendar Q4.”

iPhone 14 vs 15 Series China Unit Sales YoY Growth, First 17 Days
Source:  Counterpoint Research Smartphone 360 Weekly Tracker, China.

Early US numbers are in stark contrast to China, with the first 9 days of iPhone 15 sales showing double-digit increases in overall unit sales and healthy demand across Base, Pro and especially Pro Max models.

The US is hot right now with back-to-back stellar weekends for the new iPhone. Overall reception of the 15 series has been very positive and we’re expecting a major upgrade cycle from iPhone 11 and 12 users,” says Jeff Fieldhack, Research Director for North America. “Of course, we’re talking about the first couple weeks of sales, but it’s a positive sign and takes a lot of sting off the China numbers.”


Counterpoint Technology Market Research is a global research firm specializing in products in the technology, media and telecom (TMT) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

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